Graphics - Empirix

Inonit has established a new web solution for Grafill, based on WordPress.

Customer Case

Grafill is an interest organization with around 1,300 members in the field of 'visual communication'. Among these, there is an ever-growing group that eventually formed Grafill Comics as a professional group in Grafill.


“Gaining space for comic book media, between Paradise Hotelsaker and Knausgård tributes, has proved harder and harder. It is not necessarily the reluctance or ignorance of the editors that it stands, but the space is simply too small, "says Erle Marie Sørheim, literature and cartoon reviewer, journalist, and now also editor of Empirix.no

“But instead of being annoyed at things you can't do about it, it's much more fun to create something yourself. And when Grafill Comic Books suggested that we could create a purely comic book website, it was a long way from being a dream job. ”

A working group was established and they came up with a long list of features they thought a comic book magazine should have.
Kristoffer Kjølberg, for daily illustrator and cartoonist, explains:

“Of course, we knew of several foreign websites that we were inspired by, and therefore had a relatively clear idea of ​​what design we wanted. We didn't want ads, at least not in the first place. But we wanted, of course, a close integration with social media, and especially Facebook and Twitter with the opportunity for other social media later. Another thing we were concerned about was that the pages should look good on mobile devices too, so that you could read our articles on the bus or subway. "


Kjølberg himself had good experience from the publishing framework Wordpress, so it was natural to have it as a starting point when choosing a platform and technology partner.

Inonit is a relatively young IT company in Oslo, but has quickly joined many talented developers especially in web technology.
The common denominator of the tools and platforms they use is 'free software'. Inonit CEO Jan William Haagensen, who himself has worked for over 10 years with free software in various IT companies in Norway, is aware that it is not "free as in free" that is important in this regard;

“Free software, or Open Source, in short means that we as a supplier play with open cards and provide open solutions. We cannot hide bad code from transparency, and we know that what we deliver can play in tandem with other solutions through established, open standards. In addition, what we make can be reused, and the customer is free to take with us what we have made to other suppliers which in turn means that we have to do a good job to keep the customer. ”

 When it comes to publishing solutions, so-called Content Management Systems, Inonit has expertise on the aforementioned Wordpress, but also Drupal and 'the new kid on the block', Django, where Inonit has taken particular responsibility for building an environment in Norway.

Empirix already had a preference on Wordpress, so when the request came it was natural for project manager Sukhvinder Singh to involve one of the company's Wordpress specialists: “Wordpress is a widely used and recognized publishing solution used by 22% of the 10 million most visited websites in the world, according to Wikipedia. One can therefore safely say that Wordpress is rarely a bad choice, and we had no trouble accepting Empirix's desire to base the site on Wordpress. Wordpress is written in the programming language PHP, which is perhaps the world's most widely used language when it comes to web solutions, and the framework itself is officially licensed as Free software under the so-called GPL license, so Inonit embraces Wordpress to the full. "

In this case, it was mainly Inonit's Lead Developer / Solution Architect Eirik Krogstad who came up with the technological plan for the website:

“We suggested using most of the usual template files found in Wordpress, and that a responsive CSS framework had to be included at the bottom to ensure that the pages would present themselves well on mobile devices (so-called responsive design). The structure further would be based on a good front page, possibly separate listings and / or templates for articles, news and reviews, a custom search function, probably a web font or two for headings etc., automatic scaling of images / illustrations, we suggested a comment function from Disqus , support for integration and cross-publishing against Facebook and Twitter, and of course, search engine optimization (SEO). "


After some constructive discussions, both solution scope and framework conditions were agreed, and Sukhvinder appointed graphic designer and Wordpress expert Paulius Friedt to do the actual development of what was to become empirix.no.

The development work itself went smoothly, thanks in large part to the fact that Kristoffer Kjølberg in Empirix was 'close to the ball' and was able to quickly clear up details and discuss directly with Paulius whether questions should arise.

  1. June 2014, then empirix.no was launched on the occasion of the Oslo Comics Expo, with the opening article "Tida is over-mature" where the goal of empirix.no was duly shared with the readers:

“A growing interest in the media has pushed forward a need for more profound and smarter written journalism. At the moment, there are quite amputated reviews of relatively well-known creators who come in print in newspapers, comic books control public opinion, and blogs and websites come and go. Our goal is to have continuity, high quality across the board, with reflected and diverse approaches. We will be a gathering place for anyone interested in learning more about comics, Norwegian, but also about foreign series that are not so easily accessible. We want to safeguard the history of Norwegian comics, but also place them more under a critical magnitude and put them into global traditions. ”

See the result of the project here .

Technologies used:



Publishing system for websites written in PHP with MySQL as database storage system for content. WordPress is used to manage frequently updated content, especially blogs.


The programming language that brings websites to life. Recently also used on servers.


Language used to define the appearance of files written in HTML or XML.